Find and tag your scene, right now, with a smartphone or SMS. Tags are pinned by location & time to track trending places  for different “scenes.”


Pinion is an alternative, meaningful rating system, that categorizes places through expressive semantics. It also incorporates a dynamic time element to synch with user’s fluctuating moods, as they move throughout the day into differing environments.

Apps like Yelp, Foursquare, and Google Places are widely used resources for rating places, but the star and number rating systems are arbitrary and not always accurate. These ratings are compiled on an average to give a blanket assessment of a location without considering time of day or day of week.

See and try Pinion live (optimized for Android devices).

Interface Design

Pin a Place by tapping on a pin

Find a Place, one tap to include a tag, two taps to exclude in search

Texting Pinion to find the nearest location based on pin

Add or subtract search pins based on these four times of day

Paper Prototype



User Scenarios

It’s 10:30 pm on a Friday night and two friends are at a bar which was given a 4-star rating on Yelp. They were looking to find an “awesome” bar, but it was not their kind of awesome. With Pinion, they can search for a place that has the specific scene they are looking for at that moment.

It is 1:30pm on a Tuesday afternoon and a nanny is looking for a quiet napping spot to take the kids to. He texts “[email protected] and 4th NYC” to Pinion to find the nearest quiet place at that moment.

A full list of current pins

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